We had a chat to Alison Lennard, our designer and owner of Philosophy Australia, about her inspiration and style focus for the style season ahead.
She tells us that Summer 2020 style was conflicted, as it was both bold and bright, but also natural and muted.
Summer 2021, however, has a clear identity, with a softer feminine feel, she says. It's all about making life simpler and more relaxed. That's exactly what we all need!
Alison said that we are continuing the Winter 2021 trends of focusing on comfort and versatility. As well as the head to toe look, it's about curating your wardrobe with timeless, seasonless, work hard pieces, with a focus back to value.
Slow fashion is in the spotlight, and actively supporting local business and local production. Alison is proud to be a small Australian fashion brand, with only one style, our Dream Denim, produced overseas, and everything else produced right here in Australia.
We love to get style tips straight from the designer source! Alison shares the Must Have Edit for Summer 2021:
the "everywhere" comfort pant
the "throw & go" dress
the "workhorse" shirt
Every piece needs to be able to be dressed up, dressed down, be easy to launder, as well as comfortable to wear. Alison has nailed this again!
Spring Summer 2021 trends Ali says to look out for:
knots, bows, ties, twists
subtle volume, flounces, billows
more pockets - because everyone loves pockets!
boat, square and plunge necklines
faux dress / jumpsuit
shirt / blouse dressing
pretty rather than strong prints
Our Spring Summer 2021 styles will be dropping over the season ahead. We have started with our much loved customer and staff favourite Bengaline pants, and have more styles coming that we know you're going to love as much as we do!